Paper 2
Regulation and marketing
How salespersons are regulated, listings, methods of sale, ads, and the Fair Trading Act. Official CEA title: Regulation of the Real Estate Agency Industry & Real Estate Marketing. Each numbered row is the official topic. Open the study notes first; practice is on the notes page.
Official topics
- 3.1Regulation of the real estate agency industryBefore 2010 estate agency was regulated across several bodies; the Estate Agents Act 2010 created CEA and the two-tier regime — licensed estate agents and registered salespersons — that every practice question in CU3 builds on.54 QStudy
- 3.2Role and functions of salespersons and their requisite knowledge and skillsBefore 2010 estate agency was regulated across several bodies; the Estate Agents Act 2010 created CEA and the two-tier regime — licensed estate agents and registered salespersons — that every practice question in CU3 builds on.54 QStudy
- 3.3Principles of real estate marketingCU3’s theory block: the marketing concepts behind every campaign — segmentation, targeting and positioning, the marketing mix, and the classic response models.18 QStudy
- 3.4Types of listingThe practical mechanics of winning and conducting a sale: the types of listing an owner can grant, the CEA-prescribed agency agreements that govern them, and the three methods of sale — each with a different moment of binding.14 QStudy
- 3.5Methods of saleThe practical mechanics of winning and conducting a sale: the types of listing an owner can grant, the CEA-prescribed agency agreements that govern them, and the three methods of sale — each with a different moment of binding.14 QStudy
- 3.6Regulations on advertisementsCU3’s rules block: what CEA requires of property and agency advertisements, and how the personal-data regime constrains how you may reach out.20 QStudy
- 3.7Marketing of residential propertyEach property type markets differently — the buyers, channels and due diligence differ across residential, commercial, industrial and special properties, and the exam tests those differences.18 QStudy
- 3.8Marketing of commercial propertyEach property type markets differently — the buyers, channels and due diligence differ across residential, commercial, industrial and special properties, and the exam tests those differences.18 QStudy
- 3.9Marketing of industrial propertyEach property type markets differently — the buyers, channels and due diligence differ across residential, commercial, industrial and special properties, and the exam tests those differences.18 QStudy
- 3.10Marketing of special propertiesEach property type markets differently — the buyers, channels and due diligence differ across residential, commercial, industrial and special properties, and the exam tests those differences.18 QStudy
- 3.11Consumer Protection (Fair Trading) ActThe Consumer Protection (Fair Trading) Act sits behind every property deal: it lists the unfair practices that are barred and gives consumers and the regulator routes to act when a trader crosses the line.3 QStudy